Window design (Part 2)

The year before last year, one of department store in Oxford Street in London, built a series of beautiful window base on fairy tales. It use plenty of decoration and sumptuous or accessorize to decorate the windows. In these series of window, most of the items were not the product what they were selling, the real product usually just have a little space in the window.

However, the fairy tales series window only on the side of Oxford Street, when you turn on the corner to the other small street, there was no big fairy tales window, but some beautiful window focused on showing their product.

They used this way to attract people who walk on Oxford Street to enjoy the art of window design, not for showing product, just for attract people. But when people turn in the corner, they have not been met visual enjoyment.

So the retailer kept showing the beautiful window to satisfy people’s visual enjoyment but promoted the products at the same time. By this way, people would be attracted to get the product’s information without notice.