La SENZA window design - conceptual design

1.       Show Directly

Show the products directly which La SENZA is doing now. But La SENZA now does not fully use their window; some of windows have just a very simple poster that make people feel it is going to close down. The first step is filling their entire window with the products.

2.       Meaning and imagination

Combine with a context. For example, summer is coming; the windows can be designed as a beach or with the images of big sun, correspond to La SENZA’s colourful lingerie. Make the window have a theme. “Theme” is what La SENZA need now; its window design has no theme at the moment that cannot attract people to arouse consumer’s associations. For reducing the cost, it does not need a lot of decorations; it can just use some very simple props or images to achieve the goal.

3.       Exaggeration and humor

Once decide which theme is going to be used, it should be exaggerated and added some humor factors. La SENZA’s lingerie is very colourful that give the feeling of lively and vibrant. This factor can be exaggerated in window design. Such as put a series of lingerie with different colour in front of the picture of water, build a image of colourful Underwater World.

4.       Use of advertising language

La SENZA now uses some posters with very simple words like “SALE”, “₤15”, “UP TO HALF PRICE” and so on. These might attract people that this shop is now in discount, however, the posters are too simple and without any design could also make people feel it has discount is because it is going to close down.