Window design (Part 1)

Window for a retail shop is very important. Window design gives the first impression to the people. Mostly, people look a shop’s window in the beginning to know if the style of the shop is what they like. Sometime people decide if they want to go inside the shop or shopping desire by only looking their window. So, window design is not just shows their product, but promotes the brand and a pathway of communication between retailer and customer.

Several years ago, one of the shops of “Opening Ceremony” in London changed the posture of the model in window, which made people feel more rhythmic. They did not use a lot of decoration to decorate the window, just changed model’s posture to attract costumer. 

Secondly, the design of window need to be seen through that costumer can see some of other products from outside. Opening Ceremony did it, just used simple models to attract people’s vision and left some space that people can see the shop inside through the glass.