This is my first time to Manchester, although I have been to
Warrington, Chester and Liverpool the city near Manchester more than one time,
but I had never thought about going there before. I’ve heard that it is a big
industrial city and quite boring. However, I suppose Manchester is a city good for
doing the project of Design for Retail.
You can find almost every brand in Manchester. The city centre’s
area is so big, and there’s a shopping centre called Arndale. The brand which I
want to do – La SENZA has a shop in Arndale as well.
Firstly, when I just got into Arndale, a wall full of old sewing machine
can be seen in the beginning. That is a window of Urban Outfitters. I have no
idea why they used old sewing machine to decorate the window, but it does achieve
the effect of attractive eye.
Outside the Arndale, a clothes shop which is my favourite brand –
Jack Wills, is in a little street. Every Jack wills shop has the same interior
design: pink and navy blue stripe wall with lots of
old fashion pictures in the stairwell, show the style directly.
Then turn into La SENZA. I though the shop in Manchester might be
designed better, but actually it’s quite similar: same interior design with
lots of wood and empty window only with some posters and model. It has the similar
location as the one in Leicester; it’s also in a corner, but just waste the
window space to promote their products.
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