La SENZA (Part 2)

According to the interview of staff in La SENZA, I know that the peak hour of the shop in Leicester is from 12pm to 3pm, and the most popular day is Tuesday, then Wednesday evening, after that is Friday. Saturday has 1% different less than Friday. That is quite a big difference between the realistic and my imagination. I thought Saturday and Sunday should be peak period; however, the realistic is totally different. The staff even didn’t mentioned Sunday.

In general, there are 670~700 people go inside this shop per day, but only 15% of costumers really buy something. Most of people go with their friends or family seldom see people go along.

Because I want to redesign their window, I searched some pictures about other La SENZA shop on other city. I thought only the one in Leicester didn’t pay attention on the window design, while most of images of La SENZA’s window were not really design well. Most of them also just put some models wearing their products or only poster. Seldom shop put attention on the window design.