La SENZA

I have chosen La SENZA as the shop to re-design.

La SENZA is a lingerie shop which is in a corner of High Cross. According to my observation for three weeks, they change their window every week. However, they have a big space for window; they do not use it well. They just put a model in some of the window and change their lingerie every week; some of windows even just have a poster of their sale information. It does not have good design.

The other problem in this shop is their fitting room. They use fabric to cover the entrance for each room, but the big problem is the fabric cannot cover the whole entrance, it have a big gap the people can see from outside. For a lingerie shop, this is a big disadvantage, because girls have to naked inside and try the new product.

But, a good point is they consider about disable people that have one fitting room specific for disable people, although it still have a big gap.

During the time when I was there, about 30 minutes, most of customers were go with their friends, with a group of girl, go with family or with partner, seldom people go along.