How a shop present their brand - La SENZA

• How we think high street change in 20 years?
• A lot of shop combine media in their store that customer can compare the price more quickly. At the same time, the products become unique and individual.

• La SENZA’s use peachblossom and black as the colour of the brand, staffs’ uniform are black T-shirt with their logo on it and black trousers. However, before you go into the shop, you can see very colourful image. They sale plenty of different colours’ product and most of them are light colour with bright lights, that make people feel full of energy. But they don’t use peachblossom and black for their main colours, just have a black counter. The interior design of La SENZA was used a lot of wood on the wall, which is not very in the link of their brand colour.

• Move on to the fitting room, they use pink and black as the main colours, and the curve which is similar as their logo.

• The time when we were observed the shop, the seller actually didn't have too much interactive with costumers; they used most of free time to arrange the products. But if anyone has any problem of request, they were all very kind.